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Sales leads are a central part of the story Buy Email Leads of the movie Glengarry Glen Ross, about four essential estate salesmen who want "the good leads" which will close more easily (result in closed sales, i.e. a financial transaction).
There are many tools available to generate sales leads. Vendors like implu, Experian or Wegener DM have special querring tools to access their dbase. Other appliance chat like Instant Service or LivePerson to enter in contact with potential sales leads online. Leads generated based on information space behavioral targeting and segmentation are often generated by Netmining.
